2025 · Brand identity, packaging, type design
Ferrous
A full identity system for a small-batch cast-iron cookware maker in the Hudson Valley — wordmark, custom numerals, and packaging that reads like foundry paperwork.
Ferrous cast their first skillet in a converted barn outside Kingston, NY, and asked for a mark that felt closer to a foundry stamp than a kitchen brand. The result borrows proportions from cast-iron hallmarks and railway plate lettering — heavy, slightly imperfect, built to be embossed rather than printed. The custom numeral set doubles as a batch-tracking system stamped into every box, so the identity does double duty as production infrastructure.