Odessa Marsh.

Selected work

Four projects, four years, one client at a time.

Ferrous artwork

2025 · Brand identity, packaging, type design

Ferrous

A full identity system for a small-batch cast-iron cookware maker in the Hudson Valley — wordmark, custom numerals, and packaging that reads like foundry paperwork.

Ferrous cast their first skillet in a converted barn outside Kingston, NY, and asked for a mark that felt closer to a foundry stamp than a kitchen brand. The result borrows proportions from cast-iron hallmarks and railway plate lettering — heavy, slightly imperfect, built to be embossed rather than printed. The custom numeral set doubles as a batch-tracking system stamped into every box, so the identity does double duty as production infrastructure.

IdentityPackagingType Design
Case study
Nightshift artwork

2024 · Poster series, visual identity

Nightshift

Weekly gig posters and on-air identity for an independent late-night jazz station broadcasting out of a decommissioned lighthouse.

Nightshift airs from midnight to five, so the brief was simple: nothing about this should look like it was designed in daylight. Posters run on a rotating two-color risograph palette that changes with the lunar calendar, and every set is silkscreened in editions of forty by the station's own volunteers. Ninety-one posters into the run, the archive has become its own kind of visual diary of the station's guest list.

Poster DesignIdentityIllustration
Case study
Terra Firma artwork

2023 · Wayfinding, signage system, mapping

Terra Firma

A 40-sign wayfinding system and hand-drawn map set for a nine-acre botanical garden, designed to survive a decade of rain before a single reprint.

The garden's existing signage had been added piecemeal over thirty years — no shared grid, no shared type, three different arrow styles fighting each other at every junction. Terra Firma replaces all of it with a single etched-aluminum system keyed to a hand-drawn map that visitors can fold into their pocket. Every plant label uses a two-tier naming convention — common name set large, Latin binomial small and italic underneath — so the system teaches botany without anyone noticing they're being taught.

WayfindingEnvironmentalCartography
Loom artwork

2022 · Editorial design, art direction

Loom

Art direction and layout system for an independent quarterly on textile craft, built around a modular grid that mimics a loom's warp and weft.

Loom's readers are weavers first and magazine subscribers second, so the grid needed to behave like the thing it was describing. Every spread is built on a structure of vertical warp columns crossed by horizontal weft bands — pull one thread and the whole layout shifts, the same way it would on an actual loom. Four issues in, the format has become flexible enough to hold a technical dye-chemistry essay and a sixteen-page photo spread without either one feeling out of place.

EditorialArt DirectionTypography
Case study