2025 · Brand identity, packaging, type design
Ferrous
A full identity system for a small-batch cast-iron cookware maker in the Hudson Valley — wordmark, custom numerals, and packaging that reads like foundry paperwork.
Graphic & Identity Design — Kingston, NY
Marks that
hold their
ground.
I'm Odessa Marsh — I build identity systems, packaging, and signage for people who make physical things: cookware foundries, radio stations, botanical gardens, textile magazines.
Identity•Print•Wayfinding•Editorial•Packaging•Type Design•Identity•Print•Wayfinding•Editorial•Packaging•Type Design•Identity•Print•Wayfinding•Editorial•Packaging•Type Design•
Selected work
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2024 · Poster series, visual identity
Nightshift
Weekly gig posters and on-air identity for an independent late-night jazz station broadcasting out of a decommissioned lighthouse.
2023 · Wayfinding, signage system, mapping
Terra Firma
A 40-sign wayfinding system and hand-drawn map set for a nine-acre botanical garden, designed to survive a decade of rain before a single reprint.